If you've noticed our prices have crept up lately, you're not imagining things. We want to be upfront with you about what's happening - and why.
Gold Is Having a Moment
Here's the headline: gold prices have risen by around 60% this year alone. To put that in perspective, this is the biggest annual increase in gold prices since 1979 - nearly half a century ago. At the time of writing, gold is trading above $4,200 per ounce, having briefly touched $4,300 back in October.
For a small handmade jewellery brand like ours, where gold is our primary material, that's not a number we can simply absorb.
So What's Actually Driving This?
You might be wondering why gold has suddenly become so expensive. It's actually a combination of several big-picture factors. All of these factors influence all types of gold - including recycled gold.
Global uncertainty
Central banks are buying
The dollar has weakened
Investment demand is booming
What This Means for Handmade Jewellery
Here's the thing about running a small jewellery brand: we can't hedge against gold prices like the big players do. We don't have futures contracts or massive buying power. When we purchase gold to make your pieces, we pay today's prices.
For larger commercial jewellers, the answer is often to use less gold, switch to plating, or source lower-quality materials. That's not who we are. We're committed to crafting pieces using quality materials and traditional techniques - the kind of jewellery that lasts generations, not seasons.
So yes, our prices reflect what's happening in the gold market. We've tried to absorb as much as we can, but at a certain point, the numbers simply have to change.
The Silver Lining (Pun Intended)
While this might feel frustrating, there's another way to look at it. Gold holds its value precisely because it's valuable. That ring or necklace you're buying isn't just a beautiful piece of craftsmanship - it's made from a material that humans have treasured for thousands of years, and that the whole world is currently clamouring to own.
Your handmade gold jewellery is a small piece of something genuinely precious. It's an investment in quality, in craftsmanship, and in a material that has stood the test of time.
We're in This Together
We know price increases are never fun. But we believe in being honest with our community about why things cost what they cost. We're not a faceless corporation—we're makers who care deeply about what we create and who we create it for.
Thank you for continuing to support small, independent, environmentally-conscious jewellery. It means everything to us.
And if you have any questions about our materials, our process, or why a particular piece is priced the way it is, please just ask. We're always happy to chat.